As is the case for any professional sports team, the primary logo was just one piece of the team's logo set. According to SportsLogos.net, this also included a wordmark that the team has used for its entire existence — a blocky version of the team name in a font that would look right at home on an Old West wanted poster. However, that wasn't the end of the set, as in the 1960s, the team also used a lesser-known secondary logo.
According to Logos My Way, the team drew up a version of what most would've considered the logical mark for a team called the Cowboys: a cowboy. This design featured a cartoonish cowboy perched atop a galloping horse. In place of a traditional cowboy hat, the logo's cowboy was wearing a facemask-less helmet, and tucked under his arm (perhaps a reminder of the importance of ball security) was a football. Strangely, especially when considering the team's famously simple color palette of navy, white, and silver, the cowboy logo came in an array of colors. In addition to the expected white and blue variants, red and black ones with slight design tweaks were used for a few years. The original use of the cartoon cowboy logo came to an end in 1970.
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